BoilerplateĪ boilerplate (or ‘about us’ statement) is a short paragraph at the end of the marketer’s release about the company, such as when it was founded, its impact on the market, and its vision. And quotes and statistics will help in reaching higher value. The press release body should contain two or three paragraphs that explain each detail the marketer wants to convey.
So, the intro of a press release for a new product needs to point to the main topic, containing at least five key points: Who? What? Why? When? How? Where? Body If the headline grabs the journalists’ attention, the introduction should win them over (or lose them). Journalists receive many emails daily, so they need to know that they’re receiving the most updated information. DatelineĪ press release should have a dateline in the first line of the first paragraph. The reader should be enticed to read more by the headline. Note the seven primary features of a press release: HeadlineĪn eye-catching headline is a must for each type of press release. And each marketer needs to know how to write a press release for a new product, including key elements. NOTE: The best day to send a press release is on Thursday when the average open rate jumps to over 26%.Įach type of press release-including a press release for a product launch-must be written appropriately to be effective. Product launch PR is an excellent way for companies to promote their newest product, but they need to follow the above-listed basic rules. Where can the customers find the product?.How is the product different from others that are already on the market?.When creating a product launch press release announcement, a company needs to cover all the basics of what customers want to know. A company, however, cannot send out a product announcement press release the day after the product has been launched instead, there should be a significant amount of time beforehand the launch of a project to increase anticipation.
Additionally, a press release boosts excitement about the product. For example, a product launch announcement, event hosting, rebranding, new hires, and a partnership announcement are some of the most common press releases provided by the best press release companies, which provide different services but with the same purpose: promotion.Ī product launch press release announces the dispatch of a new product on the market. The primary purpose of all press releases is to promote something specific and significant. This article focuses on a press release sample for product launch, what to pay attention to when writing a release, and its look. How can you get press coverage? How can you ensure that you’ll get the best return on marketing investment (ROMI) with impressive news reaching across the globe? The answer: press releases.
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